This collaboration has supported the All Blacks health and performance since 2020, and will now extend for another 2 years.
This renewed agreement builds on more than 9 years of trusted collaboration. Even before the official partnership began, the All Blacks had independently chosen Healthspan Elite sports nutrition products, a testament to their quality and high performance credibility.
Healthspan Elite, a division of the UK’s largest direct-to-consumer supplement brand Healthspan, has been the Official Sports Nutrition Supplier to the All Blacks for the past four years, following five years as a supplement supplier.
New Zealand Rugby General Manager of Commercial Yarnie Guthrie is pleased to renew this partnership agreement:
“New Zealand Rugby’s relationship with Healthspan Elite has gone from strength-to-strengthen since it began in 2020, and we are pleased to continue working together for another 2 years. Healthspan have an innovative and exciting approach to nutrition that our high-performance teams’ value highly, and we look forward to continuing our collaboration.”
With a reputation for trusted, high-performance sports nutrition, Healthspan Elite develops sports nutrition products backed by the latest scientific research. Through its partnership with NZR, Healthspan Elite collaborates closely with the All Blacks nutritionists and players to create supplements that meet the intense demands of elite rugby—providing everyday athletes access to sports nutrition tested and proven, in the world’s toughest sporting environments.
Martin Talbot, Chief Executive Officer of Healthspan, looks forward to continued collaboration with NZR:
“I am proud to renew Healthspan Elite’s partnership with New Zealand Rugby as their Official Sports Nutrition Supplier. Over the past five years, we’ve built a relationship founded on trust, innovation, and a shared pursuit of elite performance. Healthspan Elite remains committed to delivering premium, batch-tested sports nutrition through the Informed-Sport program, and we look forward to strengthening this partnership and supporting teams like the All Blacks and Black Ferns with their continued success.”
The renewed deal will see NZR continue to benefit from a batch-tested (Informed-Sport) range of supplements designed to aid recovery, enhance performance and are rigorously tested to meet the highest professional sport standards.
Rob Hobson, a Sports Nutritionist working with Healthspan Elite on their Expert Panel commenting:
“Elite-level rugby places intense physical demands on players, making optimal nutrition essential for maintaining performance and recovery. While a food-first approach is always the priority, there are times when dietary intake alone isn’t enough.
That’s where Healthspan Elite products provide crucial support, helping players stay at their peak. I’m looking forward to working with Healthspan Elite to build on our existing relationship and develop fit-for-purpose, trusted, and proven products to keep the All Blacks, Black Ferns and other NZ Rugby Teams at the top of their game and in peak health."
Moving forward, both organisations are excited to continue providing best-in-class sports nutrition to athletes at all levels—from grassroots to semi-professional and elite sport with Healthspan Chief Commercial Officer, Chris Fisher commenting:
“We take pride in supporting professional athletes and everyday athletes with trusted, Informed-Sport approved sports nutrition products.
Renewing this partnership strengthens our commitment to delivering expert-led, high-quality nutrition—trusted by elite teams and proven in the world’s toughest sporting arenas through our co-created All Blacks range.”