Since the launch of NZR+ in August 2023, the All Blacks YouTube channel has seen unprecedented growth, surging 79 percent from 560,000 subscribers in August 2023 to 1 million today—an incredible gain of 440,000 subscribers. This explosive growth is fueled by a range of compelling original content that has captivated rugby fans worldwide. Content has featured on both NZR+ and the All Blacks YouTube channel, along with other social surfaces like TikTok and Meta, ensuring fans around the world have unrestricted access to high-quality rugby content.
Fans have flocked to the channel for must-watch series like All Blacks In Their Own Words, a behind-the-scenes documentary offering rare insights into the team, and Black Ferns A Redemption, which chronicles the inspiring journey of the Black Ferns at the 2021 Rugby World Cup. The latest fly-on-the-wall series, Together We Walk, provides an intimate look at the All Blacks’ 2024 campaign, taking viewers closer to the team than ever before. NZR+ also launched a series of YouTuber and influencer collaborations, including US-based Dude Perfect, and Japanese Fischers; archival clips giving us a view back in time of some of the great moments in rugby history, along with brilliant User Generated Content directly from our fans.
Other content that has appealed to fans includes:
- The Front Row Daily Show: Daily hijinks and updates from France during the 2023 Rugby World Cup, hosted by Andy Ellis and George Bower.
- The Offsiders: Featuring Netflix star Jessica Pimentel and former All Black Andy Ellis on a road trip around San Diego, discovering the city’s connection to rugby.
- Poi Stories: Seven elite sportswomen transcend the boundaries of their sport to inspire a nation through the traditional Māori art of poi.
- Māori All Blacks: Bound by Blood: A unique look into a team connected by blood, upholding the legacy of their tipuna (ancestors) and the legendary players whose shoulders they stand on.
- Sarah Hirini: Relentless: Follow NZ Sevens legend Sarah Hirini's incredible road to recovery, as she battles back from serious injury to pursue her rugby dreams.
Beyond documentaries, the channel delivers a rich array of highlights, full game replays, magazine style shows, podcasts, and a constant stream of gold from the archive, as well as short-form vertical content on YouTube Shorts that brings fans closer to the players and the game.
Join the growing community of fans celebrating the spirit of rugby. Subscribe now to the All Blacks YouTube channel for groundbreaking content, iconic moments, and an unmatched connection to the game and its stars. For the additional features, register for free with NZR+ while you are at it!