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Black Ferns Fan Jersey in store

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allblacks.com     05 Apr 2019     Getty Images

The jersey will go on sale today exclusively at www.allblackshop.com with a retail price of $130.

New Zealand Rugby (NZR) Chief Commercial Officer Richard Thomas said the jersey was a great way for Black Ferns fans to get behind the team in 2019.

“There’s a growing and passionate fan base behind our Black Ferns and with six Tests this year including an exciting double-header with the All Blacks at Eden Park, this is an opportunity for fans to get involved and support their team.”

Thomas said NZR and adidas continued to test the market when it came to women’s rugby merchandise.

“It’s an exciting and growing market, but we also acknowledge professional women’s rugby is still in the early stages of its journey in a commercial sense. We will continue to work with our retailers and licensing partners to see where consumer demand lies.”

A Black Ferns jersey was previously released in 2017 with a Black Ferns Sevens jersey following in 2018 with a view to expanding offerings.

“We continue to explore opportunities in the retail space for women’s rugby apparel and are working toward producing more Black Ferns products in the lead up to the 2021 Women’s Rugby World Cup in New Zealand,” Thomas said. “Watch this space!”