Developed in consultation with franchises, adidas today revealed new strips that reflect the unique culture and character of each team.
Quentin Bleakely, Country Manager for adidas New Zealand said:
“adidas is delighted to be behind every New Zealand team for 2013 and we’re looking forward to a New Zealand team retaining a strong grip on the Investec Super Rugby title in 2014. We understand the depth of pride that players have in their jerseys and we’ve worked hard with the teams, their management and the wider community, to deliver five powerful statements for the coming season.”
Jersey design descriptions:
The Blues region boasts the largest Polynesian population, stunning landmarks and features that are immediately recognisable, such as volcanoes and sparkling waters. The Blues wanted to acknowledge the connection between their people and their surroundings in the 2014 Super Rugby jersey, and worked with adidas and regional leaders to incorporate emblems that reflect the Pacific and the Blues region, including the sea, sky, frangipani, spears, nets and Rangitoto.
View the Blues' home and away jerseys
The back to back Investec Super Rugby champions took the development of their 2014 jersey very seriously. The team met with renowned Maori designer and artist Dave Burke, and colleagues Luke Crawford and Wally Rifle, to create a jersey that truly embraced their pride, passion and empathy with the central North Island. They worked closely with a group of Maori advisers, including the New Zealand Maori Rugby Board, to ensure the designs used are appropriate and meaningful.
The jersey design is centred on three main themes:
• Kotiate (central shape in black) are hand-held clubs used by chiefs in warfare;
• Awa (flowing yellow kowhaiwhai) are waterways which when combined into a single centralised flow become unstoppable;
• Ara Poutama (Red background) is the stairway to success urging players toward continued development and growth.
View the Chiefs' home and away jerseys
The power and strength of the hurricane is captured in a vibrant yellow jersey – accented with black and blue, harking back to the original Super Rugby strip for the Hurricanes. Each of the provinces that feed into the team are represented on the inside of the jersey collar – ensuring that the players are reminded of their roots and the role that rugby plays in maintaining pride in the region. There’s absolutely no doubt that the Hurricanes will be a force of nature to be reckoned with in 2014.
View the Hurricanes' home and away jerseys
The Crusaders are a champion team with a proud tradition of taking on all-comers and winning. For 2014, adidas and the Crusaders worked closely together to further develop their distinctive medieval theme by incorporating chain mail armour into the design of their jersey. Their unrelenting competitive drive to remain one of the strongest performers in the Investec Super Rugby competition is represented by wearing armour as they head into battle against their foes.
View the Crusaders' home and away jerseys
2014 sees the Highlanders embrace their Celtic roots, drawing on the determination and courage of the early settlers. Working closely with the adidas design team, the players and management sought to express their passion and commitment to playing winning rugby in the South. The eight Celtic hoops represent the districts that make up the team that’s all heart. The Highlanders are unquestionably the ‘Pride of the South’ and this motto is captured in the collar, calling out the zeal and valour indicative of the team and its people.
View the Highlanders' home and away jerseys