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World Rugby launches global campaign to revolutionise women's rugby

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allblacks.com     22 May 2019     Getty Images

The global campaign, developed with the support of national unions and regions, uses striking imagery and the inspiring stories of 15 women and girls involved in rugby at all levels of the game from around the world, who are ‘unstoppable’. The campaign features our own Black Fern Stacey Waaka. They have challenged barriers to participation and demonstrated how rugby has empowered them to get where they are today, both on and off the pitch.
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On Wednesday, the World Rugby Council will convene with 17 female members in position for the first time – the largest-ever representation of women on Council – following the transformational governance reform that was introduced in 2017 as a result of World Rugby’s ambitious strategic global action plan, Accelerating the global development of women in rugby 2017-25.

Women’s rugby is one of sport’s great success stories, experiencing unprecedented growth around the world.

Participation levels are at an all-time high with 2.7 million players globally – making up more than a quarter of the global playing population – and a 28 per cent increase in registered players since 2017.

For the second year running, more young girls have got into rugby globally than boys and more than 40 per cent of rugby’s 400 million fanbase are female.
World Rugby, in partnership with its unions, is determined to grasp the opportunity and further boost the global game.

World Rugby Chairman Sir Bill Beaumont said: “We firmly believe that the development of women in rugby is the single greatest opportunity for our sport to grow in the next decade, which is why we are proud to share our exciting new brand identity today.

“Not only is women’s rugby experiencing unprecedented growth around the world but we are well on the way to realising our vision of a more equitable game for all through the implementation of our ambitious strategic women’s action plan, which is having a transformational effect on all areas of the game. 
VIEW THE NEW WOMEN IN RUGBY WEBSITE HERE

“From the highest levels of the sport’s governance to grassroots participation, we are wholly committed to driving gender-balance and ensuring that women have equal opportunities both on and off the field, driving increased involvement and engagement in the women’s game from fans, audiences, players and investors.”

The unique brand proposition will underpin all women’s rugby activity, giving it its own identity and playing a central role in inspiring more women to get involved in the sport, growing the global fan base and attracting more investment into the game.

World Rugby General Manager of Women’s Rugby Katie Sadleir added: “We are extremely pleased to share today’s significant milestone as we move further towards the full implementation of our 2017-25 strategic women’s plan and our vision to accelerate the growth and development of women in rugby around the world.

“Through the dedicated work of the Women’s Advisory Committee and across all aspects of the organisation, World Rugby is making swift progress towards the objective of gender balance and equal opportunities throughout the sport, both on and off the field of play.”