Kirwan replaces McCaw as most trusted Kiwi

Getty Images and James Mortimer     25 Jun 2013     Getty Images

Sir John beat Willie Apiata VC (2) and took the trophy from last year’s winner, Richie McCaw (3).

Make no mistake, New Zealand is a sports-focussed nation, with Kiwis increasingly in awe of our sporting champions.

Kiwi sports heroes make up nearly half of the top 20 most trusted New Zealanders. Sir Peter Snell (7) and Sarah Ulmer (10) make the top ten, while Olympic gold medallist Valerie Adams and All Black star Dan Carter place 12th and 13th respectively.

At the other end of the spectrum, Sonny Bill Williams, New Zealand’s rugby/boxing/league star, is the lowest ranked sportsperson at 91st place out of 100, slipping further down the ranks from his 85th place last year.

The ninth annual Reader’s Digest Trust Survey reveals the findings from a national poll conducted by a leading independent research company that reveals the people and professions we believe in – and those we don’t.


John Kirwan, former All Black, depression awareness spokesperson (1); Willie Apiata VC, soldier (2); Richie McCaw, All Blacks’ captain (3); Alison Holst, food writer (4); Judy Bailey, TV presenter, charity worker (5); Peter Leitch, businessman, charity worker (6); Peter Snell, former athlete, scientist (7); Jerry Mateparae, Governor-General (8); Kevin Milne, former TV host. consumer advocate (9); Sarah Ulmer, cyclist (10).